Out of more than 9,000 travel destinations in Oregon, Florence’s The River House Inn made Oregon Business magazine’s “100 Best Fan-Favorite Destinations in Oregon” for the fourth year in a row. The full list, with rankings, will be revealed December 16 in Portland during Oregon Business’ annual awards luncheon.

Last year The River House Inn was again ranked number one in Florence. It was also ranked number two among hotels in Lane County. It was only behind Eugene’s prestigious Inn at the 5th.

In its announcement, Portland-based publishers of Oregon Business, MEDIAmerica, said researchers studied more than 80,000 reviews. That’s more than twice last year’s reviews! They used the most popular online review sites such as Google, TripAdvisor, and Yelp. Destinations were ranked based on a ratio of their four and five-star reviews. In many cases, the margin of difference in scores was minimal.

“Each year, the standards are higher. Each year, the score required to make the list has increased. Despite that, The Inn has continued to improve its score as well,” says Craig Peebles of Oregon Business. “This is not a ‘beauty-contest’ (open online voting). The River House Inn is truly respected by its guests. A ranking based purely on customer satisfaction is a true measure of what makes a great destination.”

Head over to River House Inn’s website to read the full blog about winning this exciting award! Next year, let’s get Old Town Inn on the list!